![]() There's a disconnect that no one talks about. It hasn't even sold 25,000 copies in the US. Their new video for This Too Shall Pass is another viral smash (8m views and counting), but their record sales have been nothing short of a disaster. But critics have been treating it like Michael Jordan switching to baseball, every review beginning with some variant of "Sometimes, OK Go feel more like a prank than a band" (so said US magazine Entertainment Weekly). Their new album, Of the Blue Colour of the Sky, attempts to break free of their Weezer-meets-Keyboard Cat reputation it's loaded with sultry electrofunk, pink robots, purple rains and midnight vultures. They haven't found any such success since. They're "the treadmill guys", the band that practically invented the viral video after 50 million people watched them prancing around on some gym equipment. No matter what they do, they're always going to be overshadowed by a stigma. ![]() L os Angeles quirkballs OK Go are like powerpop's Roman Polanski, Michael Richards or Bill Grundy. ![]()
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